“We are thrilled to announce a new partnership with Taco Bell providing passengers with a unique ride-thru experience. The partnership brings to life a first-of-its-kind offering — Taco Mode — that will delight consumers by bringing them to a Taco Bell drive-thru in a Lyft ride.
Taco Mode is an in-app option for Lyft passengers seeking the ultimate Taco Bell experience — including a free Doritos Locos Taco when you ride-thru Taco Bell on the way to their next destination. Drivers are also not required to participate, but can choose to opt-in if interested.
We are testing Taco Mode in Orange County, California, July 27-30 and August 3-6, 2017, between the hours of 9 PM and 2 AM. We will then gather and evaluate feedback from both drivers and passengers and use this to inform any further expansion into additional markets by year’s end. As of now, there is a planned, nationwide rollout in 2018.
Taco Bell and Lyft are two like-minded brands at the forefront of technology and innovation. This extraordinary partnership infuses the culinary world into the ride-sharing cultural movement, making a late-night run for tacos more convenient — and fun — than ever. “